World Trade Center Metro Manila (WTCMM) opened new doors for global trade opportunities by hosting an exclusive two-day business matching program for Kittrich Corporation, a California-based consumer goods giant known for its strong retail presence across the United States and beyond.

With more than 40 years of industry leadership, Kittrich has built a reputation as a trusted supplier to retail powerhouses like Walmart, bringing to market a wide portfolio of innovative and sustainable products—from eco-friendly cleaning solutions and kitchenware to pet care essentials and automotive accessories.

The WTCMM-organized engagement gave Kittrich direct access to carefully selected Philippine companies with aligned business goals, paving the way for potential distribution partnerships in the local market. To further sharpen market insights, the program also featured curated store visits, enabling Kittrich to experience firsthand the unique dynamics of Philippine retail.

As a flagship World Trade Center in Asia Pacific, WTCMM has long been at the forefront of helping global companies establish a strong foothold in the Philippines. Through its Business Club, WTCMM specializes in designing high-impact engagements tailored to the needs of international enterprises seeking to enter or expand in the local market.

“This B2B program reaffirms WTCMM’s pivotal role as a trusted conduit for international trade and investment, leveraging its strategic position within the global network of the World Trade Centers Association (WTCA),” said Pamela D. Pascual, Chairman and CEO of WTCMM and WTCA Board Member. “By bridging businesses across borders, we create pathways for growth, innovation, and long-term partnerships.”

Beyond market entry support, the initiative reflects WTCMM’s broader mission to strengthen U.S.-Philippine trade relations and drive inclusive economic growth through meaningful international collaborations.