LEEUWARDEN, NETHERLANDS - On December 14, 2016 curator Frank van der Velden from the Fries Museum told 40 entrepreneurs - WTC members – all about the mega organization of the highly successful Alma Tadema exhibition 'Classical Charm'. What can we learn from this great artist and succesful entrepreneur who really was able to cultivate his network. His work ended up in the collections of the wealthiest individuals in that time - the late 19th century, such as William H. Vanderbilt. 

His scenes were received so enthusiastically all over the world that our present image of classical antiquity was influenced by them. In Hollywood too, Alma-Tadema’s interpretation caught on and became the basis for seminal films about this era, from Ben-Hur to Gladiator. His international top pieces and his world now meet in the Museum of Friesland.

The lecture of the conservator was followed by a tour along 80 masterpieces by Alma Tadema acquired from all over the world. During this program we had plenty of time to network ourselves.

Note: The image used for this article is the most expensive classical Victorian painting ever sold. The Finding of Moses, painted in 1904, sold for $35.9m in 2010. Thinking that in the 1960s the painting was cut out and rolled up when a gallery could only find a buyer for the elaborate frame.

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