The Las Vegas Convention and Visitors Authority (LVCVA) is securing new business for Las Vegas with the announcement of deals that will bring major trade shows to the Las Vegas Convention Center (LVCC), which is also the World Trade Center Las Vegas (WTCLV). over the next decade.
The National Confectioners Association (CFA) today announced that its Sweets & Snacks Expo will rotate between Las Vegas and Indianapolis for the next ten years, with the show being held in Las Vegas every third year beginning in 2026. The Sweets & Snacks Expo brings together candy and snack retailers, manufacturers, and suppliers including companies such as Hershey, Ghirardelli, Russel Stover and Jelly Belly Candy Co. to showcase the latest product innovations. The show has been held in Chicago for the past 25 years.
The Global System for Mobile Communications (GSMA) will move its North American edition of Mobile World Congress (MWC) to Las Vegas for the first time September 28-30 and will return to the LVCC in 2023. During MWC Las Vegas, key decision makers from top business and technology industries will conduct business that will improve technology and increases connectivity worldwide.
The signing of new shows comes as the meeting and convention industry continues to recover after the pandemic brought in-person meetings to halt. In traditional years, business travel to Las Vegas accounted for more than $11 billion in economic impact to the area. In addition to signing new shows, the LVCVA has extended several existing convention contracts, including the following:
Since in-person meetings and conventions returned to the destination in June 2021, the LVCC has hosted 66 trade shows and events with approximately 900,000 attendees, showcasing confidence by trade show organizers that meetings can be held safely and efficiently.
For 26 consecutive years, Las Vegas has remained the number one trade show destination in North America, according to the Trade Show News Network, the world’s leading resource for the trade show, exhibition, and event industry. Las Vegas is home to 14 million square feet of meeting and exhibit space throughout the destination, combining business with more than 150,000 hotel rooms and direct access to world-class sports and entertainment. For more information about meetings and events in Las Vegas or the LVCC, visit www.vegasmeansbusiness.com.