Officials from World Trade Center Bhubaneswar conducted an official visit to the Khadi & Village Industries Commission (KVIC), Bhubaneswar, and engaged in a meaningful discussion with Shri Subhash Chhetri, State Director, KVIC. The meeting focused on strengthening cooperation to promote rural enterprises, traditional industries and sustainable economic development across Odisha.

The interaction emphasized the shared vision of empowering artisans, supporting village-based industries, and enhancing market linkages for rural entrepreneurs. The discussion also highlighted opportunities for collaborative initiatives in skill development, capacity building, branding and market outreach.

A key point of discussion was the scope and potential for Khadi exports from Odisha. Both sides exchanged insights on global market demand, product competitiveness and the unique strengths of Odisha’s traditional craft ecosystem. Strategies were deliberated to enhance production capacity, improve supply chains, strengthen raw material availability and upgrade quality standards, aimed at boosting the export readiness of Khadi units in the state.

Additionally, avenues to assist and energize the production ecosystem were explored, including support for artisan training, modern design integration and sustainable production practices. WTC Bhubaneswar also expressed commitment to facilitate international exposure and trade networking opportunities for Khadi and village industry stakeholders.

The meeting concluded on a positive note with a shared commitment to collaborate on initiatives that foster rural empowerment, boost MSME growth, and position Odisha’s Khadi and heritage products on the global map.

The interaction was held on Monday, 3rd October 2025 at the KVIC office premises.