The Directorate of Export Promotion & Marketing, Government of Odisha, organized a Capacity Building Workshop on “One District One Product (ODOP)” for Government Officials and District Industries Centres (DICs) under the Raising and Accelerating MSME Performance (RAMP) scheme. The workshop aimed to enhance the understanding and capabilities of key government stakeholders in strengthening Odisha’s export ecosystem and promoting district-specific products with export potential.

The primary objective of the workshop was to build institutional capacity among government officials and DIC representatives, facilitate a deeper understanding of the ODOP initiative and its role in promoting local products on a global scale, and encourage collaboration between the government, industry, and trade promotion bodies to foster sustainable export growth from Odisha.

World Trade Center Bhubaneswar was proud to be associated with this impactful initiative aimed at strengthening the state’s export ecosystem. Ms. Nimeshika Natarajan, Regional Director – WTC Bhubaneswar, delivered a keynote address emphasizing WTC’s pivotal role in promoting exports from Odisha through knowledge sharing, market linkages, and trade facilitation. She highlighted how WTC Bhubaneswar empowers local enterprises to access global markets by leveraging WTC’s international network and provides government officials with valuable insights into the evolving export ecosystem and global trade trends. Her address also underscored the importance of public-private collaboration in achieving the vision of ODOP and fostering a globally competitive business environment for MSMEs in Odisha.

The event was also graced by senior officials from the Marine Products Export Development Authority (MPEDA), MSME Development and Facilitation Office (MSME-DFO), Cuttack, and other government departments, whose participation enriched the discussions and knowledge sharing.

The workshop provided valuable insights into product-specific export potential under ODOP, enhanced awareness among officials regarding policy frameworks and export promotion strategies and reinforced the role of institutions like WTC Bhubaneswar in supporting state-led export initiatives. It served as a vital platform for knowledge exchange, collaboration, and strategic planning to advance Odisha’s export readiness. The partnership between the Government of Odisha and World Trade Center Bhubaneswar reflects a shared commitment to empowering local industries and promoting the state’s unique products in international markets.