News


Orientation Program on Ethical Corporate Branding

May 17, 2019

World Trade Centre Bhubaneswar facilitated an orientation programme on Ethical Corporate Branding for the officials and field staff of South Eastern Region Pipelines division of Indian Oil Corporation Limited (IOCL), Bhubaneswar. The program was organized under the Corporate Social Responsibility (CSR) training initiatives of IOCL. The objective of the program was to provide training on Corporate Branding & CSR with focus on Ethical Branding. 

Dr Kamalesh Mishra, Freelance Expert on Branding & Marketing and the resource person for the session in his deliberations made a presentation on corporate reputation building through correct positioning of Company values in the field of work. He discussed various case studies on out of box thinking for implementation of CSR initiatives. He also deliberated on conceiving CSR projects in the needful areas in order to engage and develop sustainable partnerships with local communities and other stakeholders. 

The session was inaugurated by Mr P C Choubey, Executive Director, South Eastern Region Pipelines (SERPL), Paradip in the presence of Mr. S. Patnaik, GM (HR), SERPL Bhubaneswar Region HQ and other officials. Mr. Choubey in his note spoke about IOCL’s approach towards CSR and encouraged everyone to brainstorm to get the best ideas for effective CSR projects.

Officials from various zones of the South- Eastern placed their ideas & suggestions for working with local communities & other stakeholders. New ideas and success stories of new age thinking in CSR Implementations was discussed & recognitions for good work was done.

In Photo: Dr. Kamalesh Mishra making his deliberations