World Trade Center Bhubaneswar, in collaboration with SOA Community Radio, proudly launched a heartfelt storytelling series titled “Aastha Ki Udaan – Ek Nai Pehchaan”. The program is designed to bring to life real stories of individuals who have overcome challenges, broken barriers, and redefined their identity with strength, courage, and purpose.

This unique radio initiative showcases inspiring journeys of grassroots changemakers, social entrepreneurs, artists, and community leaders, each sharing experiences that reflect resilience, hope, and transformation. Through their narratives, listeners gain insights into the power of perseverance and the impact of positive change at the community and individual level.

The storytelling series has been introduced exclusively for WTC Bhubaneswar’s Associate Members, who represent a diverse community of professionals, entrepreneurs, and changemakers across various sectors. By offering this platform, WTC Bhubaneswar aims to foster inspiration, learning, and connection among its members, highlighting stories that celebrate extraordinary achievements emerging from ordinary lives.

In addition to celebrating individual journeys, WTC Bhubaneswar is leveraging this platform to promote local MSMEs and provide them with opportunities to showcase their brands. By featuring stories of entrepreneurs and changemakers, the program creates visibility for small and medium enterprises, encouraging recognition of their products and services while supporting the growth of local businesses in Odisha.

The launch commenced with the first storyteller, marking the beginning of an inspiring journey that emphasizes courage, identity, and transformation. The program promises to be a continuing source of motivation, insight, and engagement for the WTC community, reinforcing WTC Bhubaneswar’s commitment to supporting local enterprises, amplifying stories of impact, and providing MSMEs with opportunities to make their brands visible in the broader marketplace.

The launch was held on Friday, 10^th October 2025 at SOA Community Radio Station.