Digital Transformation Initiative for Women Entrepreneurs

Gone are the days of traditional forms of advertising! In the era of digitalization, digital marketing is a better, smarter, cost effective and easier way of marketing. Businesses should look at digital channels to as a way to generate leads and reach out to potential customers. The benefits of digital mode of marketing is enormous like the ability to interact with the prospects and learn about their exact requirements along with the ability to reach out to anyone regardless of the geographical boundaries. It also allows businesses to engage audience to create brand loyalty and monitor responses to the marketing efforts. In this regard, World Trade Center Bhubaneswar collaborated with Batoi Systems Pvt. Ltd to conduct an interactive meeting taking the initiative ahead to effectively handhold the Women Entrepreneurs from the WTC Bhubaneswar Women Forum.

The close ended workshop enabled us to understand their products while expressing their individual requirements, A total number of ten members from the forum were put together in the first slot with one to one focused and solutions-based discussion on digital hand holding.

The meeting was held on 28^th March 2022 at the premises of Batoi Systems Pvt. Ltd.