BEIJING, CHINA - ICSC China Shopping Center & Retailer Award 2016 was held in Shanghai on 14th April 2016. In recognition of its excellence in marketing effort, China World Mall, a retail property of China WTC Beijing, received the Silver Award in the Traditional Category with its Thomas’s 70th Anniversary integrated marketing campaign.

Thomas’s 70th Anniversary in China World Mall brings to Beijing first-in-the-world showcases with 70 pieces of 1M tall Thomas train engine models of which 25 classic and 9 all new design, also one-of-its-kind world premier double layer Thomas Celebration birthday cake formed by 20 train models. With its wide array of activities and realistic settings, visiting guests had a firsthand experience into the magic world of Thomas.

The ICSC China Shopping Center & Retailer Awards program has been designed to recognize excellence, innovation and creativity within China’s retail real estate industry honoring outstanding achievement in marketing, social media, and the design and development of retail properties and stores. Often referred to as the OSCAR of the commercial real estate industry awards, this is the most sought after and highly regarded recognition aspired by every shopping mall.

To learn more about China WTC (Beijing), click on the source link below: