WTCA North America "Best Practices" Roundtable
Q1 Roundtable:Â Creating, Managing and Marketing a Robust Trade Services Program
Unlock the Full Potential of Your Trade Services Program
Welcome to the WTCA North America "Best Practices" Webinar Series, designed to equip World Trade Center (WTC) executives and staff with the insights needed to drive success. Our first session will dive into the critical elements of building a high-performing trade services program - covering everything from structuring offerings to effectively marketing them for maximum impact. Join us to gain actionable insights, learn from peers who are excelling in this area, and position your WTC business as a premier resource for global trade.
Discover what services matter most, how to price and package them for success, and the marketing strategies that will keep members engaged. We’ll also explore key performance metrics to ensure your trade services program delivers real value. Don’t miss this opportunity to learn, collaborate, and elevate your WTC business' trade initiatives.
Speakers:
- Lucas Coleman, Director, WTC San Diego
- Melissa Miller, Director, WTC Kansas City
- Jon Warren, VP – Strategy & Enablement, WTC Toronto
