How a WTC License Transforms Commercial Developments into International Business Hubs

In the video interview, WTCA Chair of the Board John E. Drew shares how the WTC brand elevated The Drew Company’s developments in Boston, Washington, D.C . and Dublin into internationally recognized hubs for commerce and innovation. The interview breaks down exactly what a WTC license offers, from strategic brand differentiation to tangible economic impact.  

From Real Estate to Global Business Hub  

As Drew recounts, the transformation of the Boston Seaport began with a bold idea: to infuse the development with international energy. The 850,000-square-foot structure, originally a passenger shipping terminal built in 1917, was sitting vacant. Rather than develop another generic office building, Drew sought a distinctive global identity that would anchor the site’s future.  

That’s where the WTC license came in. By securing a WTC license , the area was reimagined from a traditional commercial zone into a vibrant business innovation district. WTC Boston now attracts high-profile tenants, global companies and dignitaries from around the world. It is a thriving mixed-use complex featuring conference facilities, exhibition halls, office space, dining venues and global trade events. The WTC brand provided Drew with access to delegations, trade associations, and international business groups that host meetings on-site. While they originally came for conferences, Drew always gives tours of the space, creating a pipeline of interested tenants. Within a few years , WTC Boston filled over 600,000 square feet of office space, primarily with international firms. The transformation didn’t stop there. Across the street, Drew built the Seaport Hotel, followed by another million square feet of office development surrounding it.  

And the caliber of visitors? Remarkable. From hosting Henry Kissinger at the international affairs club he founded with Tufts University, to welcoming foreign dignitaries and top global executives, WTC Boston is a hub of high-level dialogue and diplomacy.  

The story continues with WTC Washington, D.C., designed as a nexus for international business meetings, diplomatic gatherings and private executive offices. Drew points to signature events like the Cherry Blossom Celebration with the Japanese Embassy as examples of how culture, diplomacy, and trade converge in the WTC setting. Meanwhile, WTC Dublin has become a launchpad for Irish companies looking to expand exports across global markets. These centers aren't just physical spaces; they're platforms for trade, dialogue and international cooperation.  

Branding That Delivers ROI  

What are the tangible benefits of becoming a WTC license holder? According to Drew, the value lies in three areas: branding, visibility and tenant quality. The WTC emblem conveys global status and legitimacy, attracting premium tenants and international attention. More than a real estate play, it's a strategic investment in global relevance.  

For developers seeking a competitive edge or economic development agencies aiming to attract foreign investment, the WTC license offers more than prestige. It provides access to a global network, curated international events and cross-border partnerships that can catalyze regional growth.  

If you're looking to position your property or region as a destination for international business, a WTC license could be the differentiator that sets you apart.  

“The branding helped me in a number of ways. From a real estate perspective, the WTC brand and activities allowed me to bring large numbers of businesses into the building.” - John E. Drew  

Join a Network That Builds Global Prosperity  

With members spanning over nearly 100 countries/territories and more than 300 locations, the global WTCA network is a gateway to global collaboration. Members benefit from brand association with one of the most recognized names in international business, direct access to trade experts and investors and visibility at major global events.  

Ready to elevate your development into an icon of global commerce? Discover more about the WTC license and how it can redefine the value of your next project.  

Watch the full video here.